Idea Tourism Magazine


Cherasco, walking through history and art

Its fascinating past makes it an unmissable town for lovers of culture, nature and good food.

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Do not miss the Synagogue, built in the eighteenth century inside the ghetto of the city, which bears witness to the past presence of a Jewish community in Cherasco, whose traces dating back to the sixteenth century are still evident today.


Cherasco, with more than 9.000 inhabitnats spread in many hamlets, is one of the eleven municipalities which create the “land of Barolo”. In the last 20 years its economy has slowly changed, from a predominantly agricultural to a more industrial one. In the hamlets in particular has spread the industry, while in the centre there are artisan shops famous for the wood processing and the antiquities restoration.

What to see

Palazzo Salmatoris is located in the heart of the city and it is the symbol of Cherasco. It is also called “peace palace”, because here it was signed the trait of peace. It was built in 1620 and it is famous to have hosted the Holy Shroud in 1706, recently it has hosted the Picasso, Chagall and De Chirico exhibitions. The city is full of attractions: the Visconti’s Castle which dates to the XIV century, the church of Sant’Agostino, the church of San Pietro, the one of San Martino and the Sanctuary of Madonna del Popolo. The arches are a fundamental architectonical element in the history of the city: in fact it impossible not to see one of the main two. The most important is the massive Arch of Belvedere built in 1647 at the behest of the king Vittorio Amedeo I of Savoy to prevent the plague which spread in Turin. It is recosgnised a symbol of protection still today. One kilometer far there is the Porta Narzole Arch which overlooks via Vittorio Emanuele, as the Ospedale degli Infermi, Palazzo Burotti di Scagnello and the City Hall Tower. The museums are very interesting, you can visit the “Giovanni Battista Adriani” Civic Museum, the Naturalistic one dedicated to G. Segre and the Magic Museum, one of the most important museum dedicated to wizardry in Italy. Not to be missed: the synagogue which was built in the XVIII century in the ghetto of Cherasco, important symbol of the Jewish community.

Eat & Drink

The Baci di Cherasco (Kisses of Cherasco) are different from all the others produced  thanks to the ingredients and the making process; in fact they are realised using dark chocolate and toasted gentle round hazelnuts only. The result is a little irregular chocolate praline and they are produced only by two confectioneries.
Cherasco is the seat of the National Helicicolture Association for the breeding and the trading of the snails, in fact here many restaurants offer manu with Parisian snails.

View of the Castello dei Visconti notation, built in 1243

What’s on

  • Antiquities Market
  • International helicicolture meeting and snail festival: end of September

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