The Food & Wine Tourism Forum opened this morning in Grinzane Cavour, two days of training and discussion with national and international guests to discuss the future of tourism and food and wine. The dense agenda of appointments, which involves 50 speakers including professors, sector operators and institutions, was inaugurated by Mauro Carbone, Director of ATL Langhe Monferrato Roero, who expressed the need for «an increasingly strong innovative drive for both the product is the process. It is important, in fact, that the development passes through the conscious knowledge of the food and wine sector in all its aspects to guarantee users and operators the best possible offer. We chose to organise the Forum here, in Grinzane Cavour, because it is in this area that, years ago, a new thought was born that led to the innovation of the national agricultural system: the product, which until then was seen as what was needed for to feed the territory, it has begun to have an attractive and therefore tourist value ».
Maria Elena Rossi, Marketing Director of ENIT – Italian National Tourism Agency, went on to emphasize that the “theme of innovation is central to the development of tourism and food and wine in our country: we need to think of new formats to intrigue and involve foreigners tourists, in order to make them return. This sector is evolving quickly and we must be able to predict the future of tourism, anticipate needs and adapt to the market. The Millenials are an example and are providing us with the stimulus to develop new communication levers. We therefore started working on Big Data and exploring other ways of combining culinary experience with tourism, always looking at innovation from the point of view of economic and cultural sustainability “.
Roberta Milano, Scientific Director of the Food & Wine Tourism Forum then gave an overview of the event and its objectives: «We wanted to give everyone who works in the tourism and food and wine sector the opportunity to confront, understand, learn and act through innovation digital applied to this sector. Through training sessions, chats with industry experts, dedicated insights and unpublished research presentations, we want to provide the tools to identify what can be improved to make it even more performing ».
Angelo Pittro, Director of Lonely Planet Italy, media partner of the Food & Wine Tourism Forum, emphasized Piedmont and the Best in Travel nomination of the region : «It is the number one in the world and it is the first time that happens to an Italian region. It is an important recognition of the work done over the years in the enhancement of the food and wine heritage. Lonely Planet has always embraced the digital universe in all its components, we were the first publisher to open a site in 1996 and then we launched social networks and made our products available also in digital format. I believe that the moments of meeting such as the Food & Wine Tourism Forum are able to express an important potential to the extent that they are able to exploit the excellence and recognition to look to the future, circulating energies that allow the design of future steps and allow a region like Piedmont to continue on this path “.
The Food & Wine Tourism Forum is part of the ÀMPELO project (Interreg Program ALCOTRA 2014-2020) and is a moment of training and reflection on the challenges that food and wine tourism must face, between enhancement and sustainability, between technology and tradition. The Forum wants to be a path of study and comparisons with the aim of linking better the world of food and wine and tourism, because only together can we grow. The event is organised by the Langhe Monferrato Roero Tourism Organization under the scientific direction of Roberta Milano.