Idea Tourism Magazine


Govone’s Magical Christmas Village

From November 16th to December 22nd, Italy’s largest Christmas Market is located in the Piedmontese village of Govone, which for the occasion turns into The Magical Christmas Town.

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117 exhibitors, among producers and artisans of taste selected and coming from all over Italy, the insertion as the only Italian destination among the top 20 European Best Christmas Markets 2020 and an inimitable Christmas village, designed to make unforgettable adventures and emotions for fans of all the ages. This is the identikit of Italy’s largest Christmas Market in the context of a by now well-established Christmas event in Italy and this year at its 13th edition, The Magical Christmas Country.

To attribute the reputation of the biggest Christmas market in Italy, the surface of the event, the 45 thousand square meters on which the town of Govone that hosts the event, but above all the long list of exhibitors from all over the world, contribute. ‘Italy, selected with particular care and attention to guarantee variety and the highest quality of the products offered.

Having reached its 13th edition this year, Il Magico Paese di Natale turns out to be an unparalleled event, which in the last edition registered 200,000 admissions, confirming itself as a favorite destination for families, but dedicated to anyone wishing to dive into the world of Christmas. It is here that artisan creativity meets the value of products rigorously produced in Italy, from gastronomy to craftsmanship, enhancing the uses, customs, knowledge and flavours of the entire Peninsula, and telling of that passion for authenticity, taste and the recognizable handmade all over the world. A traditional path of typical wooden houses leads the visitor from the external garden of the Royal Castle of Govone, a former Savoy residence registered with the UNESCO World Heritage List, to the tree-lined avenues surrounding the upper part of the Cuneo village, while every corner of it comes to life of shows and animations not to be missed.

Included in the prestigious list of European Best Christmas Markets 2020 – the competition announced by the European Best Destinations organization in order to promote the best Christmas destinations of the year – the Govone Christmas Market is also the Italian ambassador among the most sought-after European destinations , representing the values ​​and the beauties of which Italy becomes guardian and giving its visitors an excellent reason to include The Magical Christmas Country in the goals of their Christmas dreams. This year the event is even more attentive to sustainability and, in addition to using electricity at km 0, has adopted a separate collection system and a special compactor for plastic bottles. Every 500 compacted bottles, the organization of the event will plant a plant in the castle park and in other parts of the municipal territory, with the aim of “returning” some oxygen to the host territory of such an event in a concrete way.


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