Idea Tourism Magazine


La Morra, hints and scents of “authentic” Langa

In addition to the uniqueness of the ancient village, the paths between the vineyards are worth an excursion and of course tasting of Aoc and Aocg wines, to be savored slowly at the many local wineries.

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Lovers of hiking can try the network of 7 trails to discover great vineyards. And for those in love with the inevitable art, visit the small chapel of the Madonna delle Grazie in Brunate. Restored and completely painted in bright colors by two artists, the Englishman David Tremlett and the American Sol Lewitt, certainly does not go unnoticed.


La Morra is famous all over the world for the Barolo wine; it is located 13 km far from Alba and it includes the hamlets Annunziata, Berri, Rivalta and Santa Maria. Since 2014 it has been included in the Unesco World Heritage list. Moreover it has been recognised as “Bandiera Arancione” of the Italian Touring Club, which awards the small Italian boroughs for their excellences.

What to see

You can start your visit from piazza Martiri, in fact here start seven paths which run around the village and they are connected to the ring path of Barolo and to the one of “Unione paesi del Barolo”. In via XX Settembre there is palazzo Falletti with the ajoining chapel of the Madonna del Buon Consiglio. From the uphill via Umberto you can admire the eighteenth-century façade of the confraternity of San Sebastiano, seat of many exhibitions and meetings. In front of it there is via Monsignor Grassia, in the middle of that stands out the eighteenth-century palace and the medieval house Massobrio-Boffa with its ogival window. If you come back in via Umberto you will reach piazza del Castello where there is a wide terrace which overlooks the Langhe and the Alps you will see hills, boroughs, castles and towers in the vineyards. In piazza Castello arises the massive municipal tower, which was built in 1710 as bell tower. It is possible to visit it during the summer, few metres far from it there is the municipal winery, managed by local producers. In piazza del Municipio, a fascinating nineteenth-century place, there are many horse chestnuts with benches near the massive façade of the Baroque parish church of San Martino and the confraternity of San Rocco and finally the city hall. From piazza del Municipio is it possible to go down in via Garibaldi and walk on the bastions on the ancient medieval walls which enclosed the village with towers and doors. These walls were transformed in a walking path between 1700 and 1800. Do not forget to visit frazione Annunziata, 3 km far from La Morra, on the provincial road towards Alba. Here you can visit the Romanic-Baroque convent of San Martino di Marcenasco, which represents the most ancient nucleus of La Morra, here monks used to  cultivate Nebbiolo, Moscatello and Pignolo grapevine. The cellars hosts the Museum Ratti of Alba wines. On the Monfalletto hill, which is in frazione Annunziata too, stands out the cedar of Lebanon, an extremely beautiful ancient tree, which was planted by the Falletti in 1875. This place is also a vantage point of view on the Nebbiolo vineyards  and on the Langhe and Roero  villages. In località Brunate, one the  most prestigious “cru” of La Morra, you can visit a unique chapel: the  Chapel of Barolo, property of the Ceretto family. In the ‘90s it has been restored and painted by two famous artists, the English David Tremlett who realised the inside and the American Sol Lewitt, who painted the outside.

Eat & Drink

The wine production is the main activity of the village and the municipal winery, managed by local producers, offers more than 60 types of Barolo wine.

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