Identikit and main features
The Cuneo strawberries are truncated or elongated conical shape and a medium-large sized. They have a bright red-orange colour and a high sugar content associated with a pleasant acidity of the juices. The high quality levels are the direct consequence of a combination of natural factors and careful choices of the Cuneo growers.
Area of production
All the municipalities of the Cuneo province.
The cultivation of the strawberry started in Peveragno, immediately after the war, thanks to a farmer who brought some plants from France. The great success of this product, in the ‘60s, was incredible to the point that many traders came here from the neighbouting districts and it was necessary to move the market to the sport centre. The mayors of the time promoted this fruit with many initiatives to make the strawberry popular, among those they created the “Strawberry fair” which celebrates the maturation and the harvesting.