Idea Tourism Magazine


Waiting for the restart the Castles and museums of the Barolo & Castles Foundation join “Save the culture”

A fun online game for adults and children to discover castles, museums and art throughout Italy.

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At work to keep culture alive and start again soon. In this closing period, the Barolo & Castles Foundation – with the castles of Barolo (which host WiMu and WiLa), Magliano Alfieri, Roddi and Serralunga d’Alba – participates in Save The Culture, the web campaign created and promoted by Heritage in collaboration with the Tactile Museum of Varese, to raise public awareness of the crisis affecting the cultural sector.

Faced with the closure of museums and places of culture for the Coronavirus emergency and the consequent crisis that has hit the sector, Heritage has in fact decided to put the Interactive Culture Experience system free, a platform designed and developed for user-oriented gamification of cultural content.

The game aims to involve and involve the general public, who will be able to interact with the contents of many small museums with sometimes little-known heritage or large museums of universal prestige. With a very simple goal: to invite you to discover or rediscover the richness of the local museums and to encourage you to visit them as soon as possible.


Through the site you will have free access to an online game led by a nice character: the old guardian of the museum of a small village who realized that another virus, Obliv20, is attacking us making us forget museums and culture. What is the cure? Play Save The Culture, choose the path between the Italian regions and the theme, and answer quizzes and questions.

And so, the manors of Barolo (with the installations of WiMu and WiLa), Magliano Alfieri, Roddi and Serralunga d’Alba during this period become the subject of a fun interactive game to keep the memory alive and, finally, connect to the links and any virtual visits to museums throughout Italy. At the end of the game, players are in fact invited to consult the list of places of culture that adhere to Save The Culture, to find out for each one how to visit starting from the next few weeks when finally castles and residences will reopen their doors.

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