The most important and prestigious auction linked to the world of truffles

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Sunday 10th November at the Castle of Grinzane Cavour celebrates international solidarity in connection with the metropolis of Hong Kong, Moscow and Singapore.

Sunday 10th November the Castle of Grinzane Cavour hosts the 20th edition of the Alba White Truffle World Auction, the most important and prestigious auction linked to the world of the White Truffle of Alba, organized by the Enoteca Regionale Piemontese Cavour, in collaboration with the Piedmont Region and the Barolo Barbaresco Alba Langhe and Dogliani Consortium.

The best specimens of White Truffle in Alba are beaten in front of a prestigious public, with live connections from the 8 and a half Bombana Restaurant in Hong Kong and from the most famous restaurants in the world, allowing this magnificent product of the earth to be celebrated in a context of international solidarity.

An important birthday for the Alba White Truffle World Auction: twenty years for the main charity event linked to the prized underground mushroom, an event that over time has been able to reconcile the promotion of the excellence of the territory with the international destination of huge solidarity funds, coming to collect the remarkable figure of over 4.4 million euros.

The Auction will take place as usual at the Castle of Grinzane Cavour, a site decreed by UNESCO as a World Heritage Site, in the presence of prominent enogastronomic characters, the world of entertainment, entrepreneurship and for the first time with the new president of the Piedmontese Enoteca Regionale Cavour Roberto Bodrito, who recently took over from Senator Tomaso Zanoletti.

Thanks to the organization of the Enoteca Regionale Piemontese Cavour, to the precious support of the Piedmont Region and of the Italian National Tourism Agency and to the collaboration with the Langhe Monferrato Roero Tourist Board, once again extraordinary lots of Alba white truffle of considerable size, in combination with the large formats of the wines of the producers belonging to the Consorzio di Tutela Barolo Barbaresco Alba Langhe and Dogliani.


From the hall of Grinzane Cavour, live starting at 1:00 pm, the connection to Hong Kong will open, where the World Auction of the White Alba Truffle® can count on the consolidated support of the three Michelin star chef Umberto Bombana. It is in fact within its restaurant “8 1/2 Otto e Mezzo Bombana” that the eastern metropolis will express its appreciation for the lots sold, with the aim of bringing support through the funds raised at the Mother’s Choice Institute, a charitable association which helps many children without families, vulnerable and in difficulty, with the aim of giving hope and changing their life prospects.

But the number twenty edition could only be special: for the first time, in fact, the city-state of Singapore will participate in the event, which together with the Russian capital Moscow will contend with the other two locations, Grinzane Cavour and Hong Kong, the magnificent final lot consisting of the most beautiful White Truffle of Alba and the most important formats of Barolo and Barbaresco.

In Moscow, directly on the Red Square, an excellent lunch prepared by Chef Davide Corso del Bosco Cafe at the Magazzini Gum will be dedicated to His Majesty the White Truffle of Alba. The event will be anticipated Thursday 7 November from the press conference for the presentation of the World Auction of the White Truffle of Alba® and the food and wine excellences of the Piedmont Region at the Embassy of Italy in the presence of the Italian Ambassador to the Russian Federation, Pasquale Terracciano.

In Singapore, the enthusiasm for the Langhe territory of the starred Italian Chef Beppe De Vito, owner of 5 restaurants in the city, will be the catalyst at the iconic National Gallery of the first and historic event dedicated to the White Truffle of Alba in the south east capital Asian. An opportunity not to be missed for the inhabitants of the cultural, commercial and global financial center with over five million inhabitants.

In the last two lots of the Auction there will also be a curiosity: two giant Moscato panettone, 10 kg and 20 kg, signed by Albertengo, a historic company from Torre San Giorgio (Cn), which every year produces one and a half million panettone. The Moscato Panettone will be thirty years old in 2020 and is representative of the “Piedmontese” of the Albertenos.


The XX edition of the Alba® White Truffle World Auction can also be followed live on the facebook page of the Castle of Grinzane Cavour.


Every edition of the Alba White Truffle World Auction celebrates the best chefs in the world and their mastery in the use of the prized mushroom, earning the title of “Ambassador of the White Truffle of the Dawn in the World”. The title will be awarded this year to two important bishops of world cuisine.

Massimiliano Alajmo of the famous Paduan family at the head of a group dedicated to the cuisine of the highest level, started from that restaurant Le Calandre founded by father Erminio and tributary of the first Michelin star thanks to the mother-chef Rita Chimetto in 1992. In 2002, at 28 years old, Massimiliano becomes the youngest chef in the world to win three Michelin stars for the famous restaurant of Sarmeola di Rubano (Pd).

Yong Zhang, born in the city of Linhai, a town in Zhejiang province in southern China, is the founder and executive chef of the Xinrongji group. With two restaurants, one one-star and one two-Michelin-star in Shanghai and a one-Michelin-star restaurant in Hong Kong, the chef over the years has specialized in exceptional menus paired with the Alba White Truffle.


The pleasant presence of Caterina Balivo was confirmed also for this edition, after the debut last year, as the official presenter of the event. The presenter of “Come from Me”, program broadcast every afternoon on RaiUno from 2.00 pm, will be joined by the historic “friend of the Auction” Enzo Iacchetti, comedian and presenter, currently engaged in the 2019 edition of “Striscia la Notizia ”, the satirical news of Canale 5. It will be the task of the writer and journalist Paolo Vizzari to study in depth the food and wine themes linked to the excellence of local products.


The number nineteen edition of the World White Truffle Auction of Alba® yielded a total of 393,900 euros, with the final lot won by a Hong Kong entrepreneur for 85,000 euros. Recipients of the sums collected, the Institute “Mother’s Choice” in Hong Kong, the New Hospital Foundation Alba Bra Onlus and the family of Alessandra, the child of Santa Vittoria d’Alba affected by the very rare IQSEC2 genetic mutation. The proceeds of the Auction have contributed to launching the research project of Dr. Renieri of the Siena Polyclinic aimed at developing a therapy, as well as supporting scholastic inclusion projects for children affected by this pathology.

About us…

Roberto Bodrito, president of the Enoteca Regionale Piemontese Cavour: “I am excited to be able to preside over the 20th edition of the Alba White Truffle World Auction, continuing the work done by my predecessor Tomaso Zanoletti and all the organizational staff. The important charity work carried out over time through this great event is renewed once again having its centrality in Grinzane. This is an even more “global” edition, given the participation of two other metropolises like Moscow and Singapore, hoping that the Auction will be able to allocate substantial proceeds to the causes identified and to further convey the excellent truffles and wines of our world. land, together with the image of Alba, of the Langhe-Roero and Monferrato hills, World Heritage sites protected by UNESCO and the Alta Langa. A special thanks to the Cassa di Risparmio di Cuneo Foundation, the Banca d’Alba and the Cuneo Chamber of Commerce for the important interventions in support of this prestigious international initiative ».

Fabio Carosso, vice president of the Piedmont Region: «The Piedmont Region looks with great interest at the World Auction of the White Alba Truffle® that takes place in Grinzane Cavour, in the heart of the Unesco site of Langhe Roero and Monferrato. This is not only because the Auction represents the most important moment of visibility and international promotion of one of the finest products of our land, but also because part of the proceeds are donated to charity. I hope that the Auction is as always of the highest level, with the presence of many participants and that the proceeds are important, also because the solidarity initiatives that this event has always supported can receive a significant contribution “.

Matteo Ascheri, president of the Consorzio di Tutela Barolo, Barbaresco, Alba, Langhe and Dogliani: “Barolo, Barbaresco and White Truffle of Alba have always been synonyms of Piedmontese excellence and proudly bear witness to our region in the world. Also this year we are happy to collaborate as a Consortium with the White Truffle Auction of Alba®, a prestigious showcase for our associates, and to bring our wines to Asia, a market to which we have great plans for the next two years. “

Luigi Barbero, president of the Langhe Monferrato Roero Tourism Authority: «Without a doubt, the Auction is one of the most important and fundamental initiatives in the international promotion not only of the White Truffle of Alba, but of the territory and the tourist system. The presence on the world media of high impact and visibility events has contributed to a constant growth of our destination, above all in the approval of the foreign public which represents two thirds of the arrivals. In the last ten years, in addition to the consolidation of our reference markets – central Europe – we have seen a strong increase in northern Europe and a real boom from the United States. Exploring new markets, especially if they are very important like the Asian, goes in the direction of a suitable diversification, to be imprinted in any case with only one, important message: our offer of absolute excellence comes from a World Heritage area, which awaits a aware, respectful and culturally prepared public”.

Antonio Degiacomi, president of the National Centre for Truffle Studies: «A rainy spring, a hot summer but tempered by Atlantic and temporal incursions, some followed by prolonged rains, give hope to seekers and enthusiasts. Cool temperatures and some rain in October and in San Martino can further contribute to quantity and quality. The historical relationship between meteorology, quantity and price trends should maintain a good balance. The great pieces presented at the Auction due to their exceptional, prestige, perfume and goodness characteristics will prepare those who will have the opportunity and the will to combine gastronomic passion and generosity to support good causes “.

Liliana Allena, president of the International White Truffle Fair Organization: «The Tuber magnatum Pico season has begun positively, an imperfect product in its form, extraordinary in its perfume, excellent in taste and different from any other food. Around the White Truffle of Alba rotate eight weeks of heterogeneous events designed to give visitors a complete experience to live in the territory that ranges from food and wine to culture. Among these events we are happy to confirm the appointment with the World White Truffle Auction of Alba®: an occasion that presents the world with the best specimens of our white diamond, a moment in which excellence is accompanied by charity » .

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Asta Mondiale del Tartufo Bianco d’Alba

Enoteca Regionale Piemontese Cavour
Tel. 0173 262159